Brand identity
A recognisable foundation for your business, shaped around your food, your personality and the experience you want to create.
The delivery
- Logo & wordmark
- Typography
- Colour palette
- Graphic devices
- Brand guidelines
(01 — FOOD, DRINK & HOSPITALITY)
DESIGNED TO
BE REMEMBERED.
The care you put into your food should be felt before the first taste. I create original brand identities for restaurants, bakeries, patisseries and coffee shops, translating the character of your business into a visual language your customers can recognise and remember.
In a crowded market, good design needs to do more than look the part. It should make your offer clear, communicate your standards and give people a compelling reason to choose you. From a menu in someone’s hands to a takeaway box on the street, every detail is an opportunity to build recognition.
(02 — YOUR BUSINESS)
Restaurants & dining
From a neighbourhood restaurant to a more elevated dining concept, the identity should express the cuisine, atmosphere and point of view. Menus, signage and digital design bring that experience together.
Bakeries & patisseries
A brand that communicates the care behind the craft. Identity, printed matter and packaging can turn a daily purchase or a special occasion box into a recognisable part of your story.
Coffee shops & cafés
Build recognition across the everyday moments: the shopfront, the cup, the loyalty card and the menu. A flexible visual system helps your café feel consistent as its offer grows.
Food & drink products
For products sold beyond the counter, packaging needs a clear hierarchy and a distinctive visual presence. The brand system should work across flavours, formats and future additions.
(03 — SERVICES)
Menus & printed matter
Considered layouts that make your offer easy to explore and bring the identity into the details of the dining experience.
The delivery
- Food & drinks menus
- Tasting menus
- Menu covers
- Table cards
- Business stationery
Packaging & takeaway
A consistent brand experience that travels with your customer, from the bakery counter to a gift taken home.
The delivery
- Bakery boxes
- Bags & wraps
- Labels & stickers
- Sleeves
- Takeaway packaging
Web design
A digital expression of the same brand, helping people discover your business, explore the menu and take the next step.
The delivery
- Responsive websites
- Digital menus
- Reservation links
- Location information
- Website handover
Brand collateral
Practical applications that carry your identity across your space, your communications and your daily operations.
The delivery
- Signage artwork
- Loyalty cards
- Gift vouchers
- Promotional print
- Social templates
Art direction
A clear visual direction for the way your food, products and brand are presented, so the imagery feels part of the same story.
The delivery
- Image direction
- Product presentation
- Photography concepts
- Brand image guidance
(04 — PROCESS)
STEP 01.
Discovery & direction
We begin with your story, food, audience and ambitions. Research into your competitors and positioning helps establish a clear creative brief for the brand.
STEP 02.
Original concepts
I develop three custom logo directions, exploring different ways to express your character. Each route is presented with its rationale and potential in use.
STEP 03.
Refine & build
We refine the selected direction, then develop the typography, colour palette and supporting visual elements into a coherent identity system.
STEP 04.
Apply & launch
The identity extends into the agreed menus, packaging, print and digital materials. Final artwork, source files and usage guidance prepare the brand for everyday use.
(05 — WORKING TOGETHER)
Launching something new, rebranding an established venue or extending an existing identity? The work is scoped around what your business actually needs.
Start with the identity
Establish the logo and core visual system that will guide every application.
Build the full experience
Connect the identity with menus, packaging, collateral and the website.
Develop what comes next
Extend an established brand into a new product, seasonal menu or location.