Spirit Garden

Services Provided

Logo Design

Re-Branding Visual Design

Animation Advertising

Sorted, a UK-based delivery platform offering postage and shipping management software for retailers and brands, needed a refined brand identity to match their expanding presence. Their existing visual identity lacked strategic direction: the logo conveyed the wrong message, and the colour palette failed to reflect the nature of their services. The brand needed a system that could communicate clarity, confidence, and capability — without relying on overused visual language seen across competitors.

Complicating the process were strict visual constraints: key colours such as red, pink, and anything too closely aligned with industry competitors were off-limits. Rather than hinder the outcome, these restrictions became a creative anchor, guiding a more focused and original solution.

The new identity centred around a minimalist logo icon that distilled three key ideas into a single visual form:

Speed and mobility — represented by a bird in flight

Success and completion — conveyed via a checkmark

Postage and communication — echoed in the silhouette of a folded envelope

Together, these elements communicate the core promise of Sorted: reliable, streamlined delivery.

The accompanying typographic system balances modernity with approachability, while the new colour palette references heritage postal tones — specifically a bold, postal-inspired orange — reimagined with a contemporary edge.

Services Provided

Logo Design

Re-Branding Visual Design

Animation Advertising

Sorted, a UK-based delivery platform offering postage and shipping management software for retailers and brands, needed a refined brand identity to match their expanding presence. Their existing visual identity lacked strategic direction: the logo conveyed the wrong message, and the colour palette failed to reflect the nature of their services. The brand needed a system that could communicate clarity, confidence, and capability — without relying on overused visual language seen across competitors.

Complicating the process were strict visual constraints: key colours such as red, pink, and anything too closely aligned with industry competitors were off-limits. Rather than hinder the outcome, these restrictions became a creative anchor, guiding a more focused and original solution.

The new identity centred around a minimalist logo icon that distilled three key ideas into a single visual form:

Speed and mobility — represented by a bird in flight

Success and completion — conveyed via a checkmark

Postage and communication — echoed in the silhouette of a folded envelope

Together, these elements communicate the core promise of Sorted: reliable, streamlined delivery.

The accompanying typographic system balances modernity with approachability, while the new colour palette references heritage postal tones — specifically a bold, postal-inspired orange — reimagined with a contemporary edge.

Services Provided

Logo Design

Re-Branding Visual Design

Animation Advertising

Sorted, a UK-based delivery platform offering postage and shipping management software for retailers and brands, needed a refined brand identity to match their expanding presence. Their existing visual identity lacked strategic direction: the logo conveyed the wrong message, and the colour palette failed to reflect the nature of their services. The brand needed a system that could communicate clarity, confidence, and capability — without relying on overused visual language seen across competitors.

Complicating the process were strict visual constraints: key colours such as red, pink, and anything too closely aligned with industry competitors were off-limits. Rather than hinder the outcome, these restrictions became a creative anchor, guiding a more focused and original solution.

The new identity centred around a minimalist logo icon that distilled three key ideas into a single visual form:

Speed and mobility — represented by a bird in flight

Success and completion — conveyed via a checkmark

Postage and communication — echoed in the silhouette of a folded envelope

Together, these elements communicate the core promise of Sorted: reliable, streamlined delivery.

The accompanying typographic system balances modernity with approachability, while the new colour palette references heritage postal tones — specifically a bold, postal-inspired orange — reimagined with a contemporary edge.