Cloud Forest Fund (https://cloudforestfund.org/) is a logo and brand identity designed for an NGO dedicated to protecting the world’s biodiversity, habitats, and supporting indigenous communities. The logo is an initial-based emblem featuring the letters “CFF” integrated into a structured, temple-like form with subtle Aztec-inspired iconography, creating a distinctive, symbolic mark that communicates cultural respect, conservation, and strength.

The organic shapes within the emblem reflect growth, ecosystems, and natural harmony, while the structured geometry conveys stability and credibility—key qualities for NGOs, environmental organisations, and socially-driven initiatives. The logo is designed to resonate with global conservation partners, donors, and environmental stakeholders, providing a professional and memorable identity for the organisation.

The brand identity was extended across the website, which I also designed through iamlore.com, incorporating a unique storytelling approach where a continuous line guides visitors through the site’s narrative, enhancing engagement and creating a visually cohesive journey that complements the logo.

This project demonstrates a strategic, design-led approach for NGOs, environmental companies, and community-focused initiatives seeking a professional, symbolic, and cultural logo and digital presence.