Surfshack is a pre-designed brand identity created for businesses operating within coastal hospitality and surf culture. The logo features a minimal, modern symbol where a house form is integrated within a breaking wave, with each element visually reflecting the other. The concept communicates both accommodation and ocean lifestyle in a single recognisable mark.

The design intentionally avoids overly playful or cliché surf graphics, instead positioning the brand toward a more premium, contemporary audience. The clean geometry allows the identity to suit boutique surf accommodation, surf camps, surf schools, beachside rentals, coastal retreats and modern holiday properties seeking a professional and memorable visual presence.

The icon has been carefully constructed to function as a strong standalone brand mark. It works effectively for signage, merchandise, booking platforms, website headers, social media profiles and apparel, while also remaining clear at small sizes for mobile and listing platforms. Its simplicity supports long-term recognition and lends itself well to high-quality print, embroidery and environmental branding.

This is an original logo concept available for exclusive commercial purchase. After acquisition the design will be permanently removed from sale and ownership transferred to a single buyer. Suitable for surf accommodation providers, coastal property brands, beachfront hospitality businesses or ocean lifestyle startups wanting a custom-quality logo without the full commissioning process.

For purchase enquiries or name adaptation, please get in touch.