Grounded Icon is a supplementary graphic created for the Grounded fitness and gym brand, designed to reinforce the logo’s concept while adding a clever, functional visual element. The mark features the letter “G” cleverly integrated into a kettlebell shape, combining typographic precision with iconic fitness imagery to communicate strength, performance, and innovation.

This concept-driven design highlights the brand’s intellectual and creative approach to fitness branding, appealing to gyms, CrossFit boxes, personal trainers, athletic apparel brands, and lifestyle-focused fitness companies. The integration of the letterform with a universally recognised gym symbol makes the icon both memorable and versatile, while reinforcing brand recognition across digital platforms, merchandise, apparel, signage, and marketing materials.

Designed for clarity and scalability, the Grounded Icon maintains legibility at small sizes while delivering impact in larger-scale applications, such as gym equipment graphics, promotional campaigns, and social media content. Its unique, thoughtful construction ensures the brand’s identity stands out within the competitive fitness and athletic industries.

This original graphic is ideal for fitness brands, gyms, CrossFit studios, athletic wear companies, and wellness-focused enterprises seeking a premium, concept-driven logo element that communicates strength, innovation, and intellectual design.