Pennyhole is a streetwear brand defined by bold self-expression and handcrafted attitude. The logo was created using a calligraphic approach, blending expressive lettering with a raw, contemporary street aesthetic. The fluid strokes and custom letterforms give the mark a distinctive, wearable quality, designed to stand out across apparel, labels, and digital platforms. Created for a streetwear fashion brand, the logo demonstrates how calligraphic logo design can be used to build a strong visual identity for clothing brands seeking authenticity, individuality, and cultural relevance.