New Nature is a logo design created for an outdoor and adventure wear startup seeking an authentic, organic visual identity. The mark features flowing, natural forms that evoke landscapes, foliage, and movement, reflecting the brand’s connection to nature, exploration, and sustainable outdoor living.

The logo balances a modern, clean aesthetic with an earthy, approachable feel, making it suitable for adventure apparel, hiking gear, eco-conscious outdoor products, and lifestyle brands targeting active, nature-loving audiences. Its simplicity ensures recognisability while conveying a sense of freedom, authenticity, and environmental awareness.

Designed for versatility, the logo works effectively across apparel labels, product tags, website headers, social media, packaging, and marketing materials, while remaining clear at small scales for digital applications. The organic forms support a memorable, iconic mark that resonates with outdoor enthusiasts and adventurous consumers.

This original logo concept is available for exclusive commercial purchase and will be removed from sale once acquired. Ideal for startups, outdoor brands, adventure retailers, and eco-focused lifestyle companies seeking a distinctive, professional, and nature-inspired logo.