Unmyst is an IT consultancy brand identity designed to communicate clarity, understanding and technical confidence. The logo is built from a series of abstract, line-based forms that converge into a unified shape, symbolising complex systems being interpreted and structured into something accessible and manageable for clients.

The visual idea reflects the company’s role in simplifying technology. Individual elements represent data points, services and infrastructure components, while their convergence communicates integration, problem-solving and strategic guidance. Rather than relying on stereotypical circuitry or literal computer imagery, the mark uses a modern abstract icon to position the consultancy as a knowledgeable, high-level technology partner rather than a basic IT support provider.

Careful consideration was given to scalability and practical use. The logo works cleanly across proposals, documentation, dashboards, websites and presentation materials, while also remaining recognisable at small sizes for favicons and digital interfaces. The line construction and balanced geometry create a professional, contemporary identity suited to enterprise environments and B2B communication.

This project demonstrates a custom logo design process tailored to IT consulting, managed services, cloud infrastructure and technology advisory businesses seeking a credible and professional brand presence that builds trust with corporate and institutional clients.