This logo was developed as part of a branding proposition created for a placemaking consultancy, exploring potential identity directions for John Lewis & Partners as they entered the Build to Rent (BTR) real estate space. The concept responds to the intersection of retail values and residential placemaking, translating John Lewis & Partners’ long-standing emphasis on people, partnership, and trust into a community-led visual language. The mark is based on a top-down view of multiple figures holding hands to form a circle, symbolising togetherness, shared ownership, and collective living. Designed to support discussions around retail-led real estate and community-focused housing, the logo demonstrates how brand-led placemaking can be expressed through symbolic, human-centred identity design.