Grounded is a logo and brand identity designed for fitness, CrossFit, gym, and athletic apparel brands seeking a distinctive and organic visual mark. The logo features an open, grounded hand, symbolising strength, connection, balance, and personal empowerment, offering a fresh, human-centred alternative to the typical aggressive or equipment-focused fitness branding.

The organic, flowing design differentiates the brand within the fitness and wellness sectors, appealing to gyms, CrossFit boxes, personal training studios, and activewear companies that want a professional yet approachable identity. The logo communicates both physical strength and mindful grounding, aligning with holistic performance, community, and lifestyle values.

Designed for versatility, the mark functions effectively across gym signage, apparel, merchandise, digital platforms, social media, and promotional materials, while remaining recognisable at small scales for icons or labels. Its unique, concept-driven construction ensures memorability and provides a premium feel within competitive fitness and athletic markets.

This original logo concept is ideal for fitness facilities, CrossFit gyms, wellness-focused athletic brands, and gym wear companies seeking a bold yet organic logo that communicates strength, community, and grounded energy.