The NHS Trust “Squash the Virus” Logo is a bold, concept-driven mark created as an additional visual icon for the COVID-19 fundraising campaign, featuring a hand symbolically crushing the virus. Beyond its charitable purpose, the design conveys strength, resilience, and defiance, making it particularly appealing to streetwear, cultural, protest, and activist-focused organisations or campaigns.

The graphic combines a strong, minimalist silhouette with clear symbolic meaning, ensuring immediate recognition and emotional impact. Its versatile construction allows it to work effectively on t-shirts, merchandise, posters, digital platforms, and social media, while maintaining clarity at both small and large scales.

This mark demonstrates how purpose-driven design can communicate social responsibility and empowerment simultaneously. It is ideal for NGOs, charitable campaigns, advocacy groups, streetwear brands with a cause, and organisations seeking a visual identity that embodies rebellion, resilience, and community action.