Gurney is a UK-based structural engineering and architecture company with a history dating back to 1967, delivering projects across large-scale commercial developments, infrastructure, government works, and residential schemes. The re-brand logo was designed as an evolution of the company’s historic identity, retaining the strength and recognition of the original mark while modernising its execution for contemporary use. A bold central G is reinforced by surrounding support beams, symbolising structural integrity, engineering discipline, and long-term reliability. The use of strong, blocked forms nods to retro industrial stamp graphics from the 1960s through to the 1980s, creating a visual bridge between heritage engineering values and modern architectural practice.