Fractal is a freight and logistics company requiring a distinctive, professional brand mark capable of operating across vehicles, packaging, documentation and digital platforms. The brand mark was developed around the movement of goods through a structured network system. A central box represents the shipped package, while the dispersing linear paths communicate distribution, routing and scalable supply chain infrastructure.

The logo was intentionally designed as a modern, abstract symbol rather than a literal transport illustration. This approach positions the company as a high-level logistics provider rather than a small courier service, allowing the brand to sit confidently alongside established freight, shipping and transportation corporations.

Strategic emphasis was placed on clarity, recognisability and versatility. The mark works at large scale on fleet livery and signage while remaining legible at small sizes for documentation, tracking systems and digital applications. The geometric construction and controlled spacing create an iconic, memorable form that supports long-term brand recognition.

This project demonstrates a custom logo design process focused on business positioning, industry perception and commercial credibility; key requirements for companies operating within freight logistics, supply chain management and transportation sectors seeking a reliable and professional visual identity.