Spirit Garden & Lore (iamlore.com) is a commissioned logo created to visually unify two complementary brands—Spirit Garden, focused on logo design, and Lore, centred on full brand identities—while reflecting their shared design principles. The mark features a geometric, abstract “rabbit hole” of repeated lines, drawing viewers into the immersive world each brand represents.

The design communicates depth, creativity, and conceptual sophistication, appealing to clients seeking high-level, thought-driven visual identities. Its modern, minimal construction ensures versatility across websites, brand materials, digital presentations, and marketing collateral, while remaining recognisable and impactful at all scales.

This professionally designed logo demonstrates a concept-driven approach that encapsulates the philosophy of both Spirit Garden and Lore, creating a unified, distinctive visual identity for agencies, creative studios, and clients seeking premium, immersive branding experiences.